>A friend of mine is obsessed with New Age housecleaning products. When she sees my Cheer Free laundry detergent (the big, bad corporate version of perfume-free products) her shoulders tense up and her smile becomes fixed. At her urging, I purchased an alternative laundry detergent. I’m pretty sure it’s exactly the same as the Cheer Free, except that the PR department killed the bright label and replaced it with a soothing beige-and-green label bearing words like “eucalyptus.”
Think I’m being cynical?
Are you a fan of Boca Burgers, Naked Juice, Silk Soy, Gardenburger, Odwalla, Seeds of Change, Dagoba, and Arrowhead Mills? Let’s see…that would be: Kraft, Pepsi, Dean, Kellogg, Coca-Cola, M&M Mars, Hershey Foods and Heinz (which likes to call itself Hain when it’s feeling organic).